Creative. Conscious. Culture
Ral is a Saudi based brand, founded in 2020 by Ahmed Bin Rasheed, who set out to design a purposeful product that bridges cultures and connect civilizations
At Ral we set out to build a Saudi lifestyle brand with international standards in design, comfort, sustainability, and innovation. From the foundation, we were inspired by our culture and the calling to enhance and update a popular and widely adopted, traditional product
Innovation requires vision. This is where we realized not everyone is looking for a loud product that screams out. Nor does everyone want a low-key product that blends into the background. We needed to find a balance. The solution was to celebrate the symbolic nature of our traditional attire, while adding necessary updates that are appreciated across audiences. In line with the massive growth this country and region are experiencing, we were inspired to connect with young trendsetters, fashion enthusiasts, business people, traditionalists, and visitors looking for a slice of Saudi style
:To achieve our goals, we set three important pillars that inspire and inform everything
- We keep true to our Saudi identity
- We provide comfort and performance
- We work sustainably, conscious of our environment